“Rolling sarcophagus.” “Widow-maker.”
If you're an employee at General Motors, you shouldn't to refer to GM vehicles as rolling sarcophagi or the Hindenburg.
That's according to new documents released as part of GM's $35 million settlement over its faulty ignition switches, which instruct engineers how to describe problems in vehicles without using certain inflammatory language.
The confidential PowerPoint presentation containing the words is from 2008, and warns employees not to describe vehicles in ways that invoke emotion or that are speculative, opinionated, or vague. It also instructs them to think how it would look if everything they say or email wound up as a front-page headline.
Greg Martin, a spokesman for GM, told Reuters that company culture is different now than it was back in 2008.
"Today's GM encourages employees to discuss safety issues, which is reinforced through GM's recently announced Speak Up for Safety Program," Martin said.
Here's the full list:
1. Always
2. Annahilate
3. Apocolyptic
4. Asphyxiating
5. Bad
6. Band-Aid
7. Big time
8. Brakes like an "X" Car
9. Cataclysmic
10. Catastrophic
The Hindenburg was a German airship that famously exploded while trying to dock in New Jersey. GM instructed its employees not to liken its vehicles to the Hindenburg.
11. Challenger
12. Chaotic
13. Cobain
14. Condemns
15. Corvair-like
16. Crippling
17. Critical
18. Dangerous
19. Deathtrap
20. Debilitating
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