“Everyone has one, everyone uses one, it’s non threatening, we are relaxed in the company of an iPhone.”
Austin Mann
On January 1st, Apple launched its Start Something New campaign, sharing the work of 12 artists who use the iPhone, iPad, and Mac to make their beautiful works of art. Apple has since transformed their stores into actual art galleries, offering a glimpse into the creative capabilities of their products.
Seven of these artists are professional photographers, using iPhones to make breathtaking images.
But being labeled a professional "iPhone photographer" also comes with criticism. In a discussion with BuzzFeed, two of the photographers featured in "Start Something New", Austin Mann and Alistair Taylor-Young, discuss their work and thoughts on using an iPhone to produce art.
Austin Mann writes,
For so long in the photography industry, beginning photographers have oo'ed and aw'ed over high-end equipment… they discover their passion for capturing images and immediately start salivating over the next level of expensive equipment.
This is fine and I'm definitely one to seek the best gear - but the problem with this mindset is it makes us focus less on our vision and imagination, and more on gear. Gear doesn't create images. We do. Our vision is what we need to be sculpting but so often we obsess over gear.
No comments:
Post a Comment