Monday, 30 June 2014

19 Words That Mean Something Completely Different To Ad/PR Folks

*SIGH*


"Approval"


"Approval"


What it usually means: The action of officially agreeing to something or accepting something as satisfactory.


What it means to Ad/PR people: Something you will probably never get from the client the first time around.


AMC / dr-lovespeaks.tumblr.com


"Briefs"


"Briefs"


What it usually means: A type of underwear worn by males.


What it means to Ad/PR people: A lifeline document that creatives try to ignore until account badgers them to follow it.


AMC / teolar.tumblr.com


"Status"


"Status"


What it usually means: Something you update on Facebook.


What it means to Ad/PR people: An hour-long meeting that no one pays attention to until they have to speak.


AMC / flushwithcash.tumblr.com


"Deck"


"Deck"


What it usually means: The floor of a ship or the outdoor floor of a building made out of wood.


What it means to Ad/PR people: Industry lingo for "Powerpoint," which signifies the perpetual decline of your life.


AMC / cookiesandsangria.com




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