Fat-shaming, skinny-shaming, food-shaming, butt-shaming, clothing-shaming… You name it, 2014 had it all.
Old Navy charged more for women's plus-size clothes.
Women's Rockstar Super Skinny Rockstar Jeans, size 6: $34.50
Women's Rockstar Super Skinny Rockstar Jeans, size 26: $44.94
Men's Premium Skinny Jeans, any old size: $39.94
When an Old Navy customer noticed that women's plus-size clothes are priced higher than non-plus sizes, while men's clothes' prices never change within a style, irrespective of size, she started a Change.org petition that eventually got 95,000 signatures. The petition demanded that the store end its discriminatory pricing, which Old Navy's parent company, The Gap, defended, saying that the higher prices for women's plus-size items are the result of using "unique fabrics and design elements." Worth noting here is that other clothing brands like Aeropostale and American Eagle don't charge differently for plus sizes and non-plus.
The Gap hasn't changed the way plus-size clothes are priced, but it's said it will hold quarterly focus groups "to further enhance our plus size collections."
change.org / Via change.org
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